Sport evolution through technology

About Us

My Sport Evolution (MSE) is a specialist agency representing cutting-edge sports performance measuring technology brands from around the world, in Australia.

If you are an innovative start-up ready for commercial launch, or a pioneering early stage business, manufacturing unique sports technologies and would like to expand into a new market, then please contact us.

Contact Us

Traditional distributor and retail channels aren’t suitable for many cutting-edge sports technologies, because they lack the ability to educate your customers and don’t offer the personalised customer approach that you want. Instead, we offer a continually growing network of direct customers (sports organisations) across Australia (high performance down to grassroots sport), so that you can benefit from streamlined access to a market that is passionate about sport and has a reputation for its early adoption of wearable technology.

We offer a cost-effective solution for reaching your Australian target customers, without the typical expense, distraction and general management requirements.

We help you;

  • Generate direct sales & usage with sports organisations
  • Target partnership opportunities with complimentary products
  • Identify and evaluate product endorsement / sponsorship opportunities
  • Participate in appropriate events / exhibitions / product education programs
  • Have professional local representation

Our customer network available to you

Includes; High Performance Managers within National Teams, National & State Sporting Associations, Elite Clubs across all major sports, Elite Sports Academies, Sports Science & Technology Research Academics, National Sports Facility Management Companies, Private Schools & Community Leagues.

We are also a member of the Australian Sports Technologies Network (ASTN), which provides further access to a national network of contacts, including National Sporting Organisations, Sports Retailers & Marketers, Universities, Researchers, Governments and Investors.


Direct Customer Sales

Identifying new sales opportunities (inside and outside existing customer network), partnership opportunities, undertaking product demos, arranging trials and negotiating specialist retail deals (if appropriate). A distribution arrangement will also be considered if suitable.

Managed Hire

Promoting and managing technologies for hire on fixed term agreements.


Undertaking a program of marketing activities across Australia (using our network of high-end media specialists with broad experience in the sporting arena) to create awareness and stimulate sales, for those happy to ship overseas, but do not wish to undertake in-market sales.

Partner Programs

Identifying, developing & supporting programs that offer unique benefits to local communities e.g. Critical care intervention program, Corporate health & wellness program, Grassroots tech sharing program.

Project Consultancy

Consulting on projects, which include; product market fit investigation, prototype testing and general user experience testing.


My Sport Evolution was started in the sporting capital of the world (Melbourne) by a business driven individual passionate about sport and a strong interest in the growing influence of innovative sports technologies.

Previous start-up experience as a Founding Director of a UK business, helping to achieve a growth from £0 to £80m turnover as the Commercial Director, offers you the benefit of a full understanding of the challenges you face as you look to grow, as well as demonstrable sales & management capabilities. The growth achieved resulted in Virgin Fast Track 100 status in 2010 & 2011 (i.e. within the top 100 fastest growing private businesses in the UK).