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Sport evolution through technology

About Us

My Sport Evolution (MSE) is a specialist agency representing cutting-edge sports performance measuring technology brands from around the world, in Australia.

If you are an innovative start-up ready for commercial launch, or a pioneering early stage business, manufacturing unique sports technologies and would like to expand into a new market, then please contact us.

Contact Us

Traditional distributor and retail channels aren’t suitable for many cutting-edge sports technologies, because they lack the ability to educate your customers and don’t offer the personalised customer approach that you want. Instead, we offer a continually growing network of direct customers (sports organisations) across Australia (high performance down to grassroots sport), so that you can benefit from streamlined access to a market that is passionate about sport and has a reputation for its early adoption of wearable technology.

We offer a cost-effective solution for reaching your Australian target customers, without the typical expense, distraction and general management requirements.

We help you;

  • Generate direct sales & usage with sports organisations
  • Target partnership opportunities with complimentary products
  • Identify and evaluate product endorsement / sponsorship opportunities
  • Participate in appropriate events / exhibitions / product education programs
  • Have professional local representation

Our customer network available to you

Includes; High Performance Managers within National Teams, National & State Sporting Associations, Elite Clubs across all major sports, Elite Sports Academies, Sports Science & Technology Research Academics, National Sports Facility Management Companies, Private Schools & Community Leagues.

We are also a member of the Australian Sports Technologies Network (ASTN), which provides further access to a national network of contacts, including National Sporting Organisations, Sports Retailers & Marketers, Universities, Researchers, Governments and Investors.

Services

Direct Customer Sales

Identifying new sales opportunities (inside and outside existing customer network), partnership opportunities, undertaking product demos, arranging trials and negotiating specialist retail deals (if appropriate). A distribution arrangement will also be considered if suitable.

Managed Hire

Promoting and managing technologies for hire on fixed term agreements.

Promotion

Undertaking a program of marketing activities across Australia (using our network of high-end media specialists with broad experience in the sporting arena) to create awareness and stimulate sales, for those happy to ship overseas, but do not wish to undertake in-market sales.

Partner Programs

Identifying, developing & supporting programs that offer unique benefits to local communities e.g. Critical care intervention program, Corporate health & wellness program, Grassroots tech sharing program.

Project Consultancy

Consulting on projects, which include; product market fit investigation, prototype testing and general user experience testing.

Background

My Sport Evolution was started in the sporting capital of the world (Melbourne) by a business driven individual passionate about sport and a strong interest in the growing influence of innovative sports technologies.

Previous start-up experience as a Founding Director of a UK business, helping to achieve a growth from £0 to £80m turnover as the Commercial Director, offers you the benefit of a full understanding of the challenges you face as you look to grow, as well as demonstrable sales & management capabilities. The growth achieved resulted in Virgin Fast Track 100 status in 2010 & 2011 (i.e. within the top 100 fastest growing private businesses in the UK).